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Campaign Templates

By KG

• 6 articles

Event Funnel (with Replay)

https://ambid-backup-videos.s3.amazonaws.com/10MF+Knowledge+Base/The+Event+Funnel+-+from+the+MicroFunnels+Workshop+Series+5-6.mp4 Use this funnel to promote and deliver a live event, such as a webinar or live stream. This funnel is made up of 3 pages: 1. Webinar Page 2. Replay Page 3. Thank You Page If you're working on a campaign right now, make sure you have these 3 funnel pages in your campaign. Otherwise, you can create a new funnel using the "Event Funnel (with Replay)." From the dashboard, click the [+] button at the bottom of the screen to load the marketing templates. Do a keyword search for "Event Funnel (with Replay)." Step 1 - Select Page Templates Once you've have all 3 pages in the campaign, select page templates for each one. You can always change a page template by clicking the "Template" tab on the left menu. Click Here to Learn More About Choosing a Page Template Step 2 - Setup Your Pages - Webinar Page - The Webinar Page is the very first page on the funnel, it's main goal is to convert a page visitor to sign up for your webinar. The webinar itself can be held in a webinar platform like Zoom or GotoWebinar. - Replay Page - After the webinar, the replay page is where they can view the webinar again. It gives you the opportunity to encourage them to purchase your product/service by adding an option to sign up or purchase something. - Thank You Page - After they watch the replay and have decided to purchase, they will be redirected to this page to confirm that their purchase was successful. Tip: Webinars are one of the most powerful online selling mediums. It's as close to "one-on-one" sales as you can get. Tip: At the live event, deliver some of your BEST content to demonstrate you or your product's capabilities, then make a strong, compelling offer (loosely following the format we've given for an effective "sales" page - see tips for a "Sale" funnel), then send them to a "Sale" Funnel

Last updated on Aug 23, 2024

Launch (Video Series) Funnel

https://ambid-backup-videos.s3.amazonaws.com/10MF+Knowledge+Base/The+Launch+Funnel+-+from+the+MicroFunnels+Workshop+Series+6-6.mp4 Use this funnel to build maximum value to build anticipation for an upcoming event (e.g. the launch of a new product). Use this as an opportunity to thank your new customer/subscriber for getting to this step, ask them to “white list” your email address, and delight them with a SURPRISE bonus. This funnel is made up of 3 Launch pages: If you're working on a campaign right now, make sure you have these 3 funnel pages in your campaign. Otherwise, you can create a new funnel using the "Launch (Video Series) Funnel" From the dashboard, click the [+] button at the bottom of the screen to load the marketing templates. Do a keyword search for "Launch (Video Series) Funnel." Step 1 - Select Page Templates Once you've have all 3 pages in the campaign, select page templates for each one. You can always change a page template by clicking the "Template" tab on the left menu. Click Here to Learn More About Choosing Page Templates Step 2 - Setup Your Launch Pages (Video Series) The main goal of this funnel is to build anticipation by giving them some information about your event or product. Tip #1: Release 3 or 4 high-value videos sequenced over 5-10 days, leading up to a "big reveal." Tip #2: Make the content in each video solve "one" more problem, taking your prospect "one" step closer to the solution they want the most. The solution they'll receive when they purchase your product. Tip #3: Ask (or incentivize) the top influencers in your market to promote these videos in a united front to generate maximum buzz. Then end your big reveal after a few days.

Last updated on Aug 23, 2024

Fulfillment Funnel

Use this funnel to deliver the item promised in the previous step. This can be a PDF download, software account, membership site, or simply a “Thank You” page with confirmation that visitors have fulfilled an action (e.g. purchased, signed up). This funnel is made up of 1 page: Thank You Page. You can add this page to a funnel that you're working on or create a new funnel using the "Fulfillment Funnel" From the dashboard, click the [+] button at the bottom of the screen to load the marketing templates. Do a keyword search for "fulfillment funnel." Step 1 - Select a Page Template Click Edit Page, then select a page template. You can always change a page template by clicking the "Template" tab on the left menu. Click Here to Learn More About Choosing a Page Template Step 2 - Set Up Your Thank You Page The Thank You Page is the last page in the funnel, its main goal is to convey the message that the action done in the previous step was successful. Tip: "Buyer remorse kicks" at the moment after a purchase has been made. Use this as an opportunity to thank & reassure your new customer/subscriber for getting to this step, ask them to "white list" your email address, and delight them with a SURPRISE bonus. Page Setup - If your Thank You page is part of a campaign, make sure that the previous step on your campaign is connected to this page so that visitors will be redirected to this page after they complete the action on the previous step - If it's simply a Thank You page, just make sure that your message is clear and concise. Your page visitors should know what they need to do next upon visiting this page. - If you promised that they will be able to download content on that page, make sure an element in the page with action settings is set to "Download a File" then paste in the URL for that file. Step 3 - Publish Your Campaign Since this is a single page, just click the "Publish button from inside the page editor. However if this page is part of the final, exit the page you're working on, then click the "Publish" button on the campaign builder to publish all the pages in your campaign. Step 4 - Test Your Page That's it! Don't forget to test your page before promoting it to your audience: - Access the page where the page visitor is asked to complete an action (e.g. submit your name and email to download the pdf). - Complete the action to be redirected to the Thank You page. - Click the download icon to test if the file will be downloaded.

Last updated on Aug 23, 2024

Simple "Straight Sale" Funnel

Use this funnel to "sell" your product/service. This funnel begins with a "sales page" that is used to convince visitors to become buyers and an "order form" to collect payment. This funnel is made up of 3 pages: 1. Sales Page 2. Checkout Page / Order Page 3. Thank You Page If you're working on a campaign right now, ensure you have these 3 funnel pages in your campaign. Otherwise, you can create a new funnel using the "Simple Straight Sale Funnel." From the dashboard, click the [+] button at the bottom of the screen to load the marketing templates. Do a keyword search for "simple straight sale funnel." Step 1 - Select Page Templates Once you've have all 3 pages in the campaign, select page templates for each one. You can always change a page template by clicking the "Template" tab on the left menu. Click here to learn more about choosing a page template. Step 2 - Set Up Your Sales Page The Sales Page is the very first page on the funnel, its main goal is to convert a page visitor to make a purchase. Tip #1: You will make more sales when your sales page has ONE primary purpose: to sell your product. So, create a "Sales" page with the single goal of getting an order. Remove anything that doesn't serve this goal. Tip #2: Of the pages we analyzed, we found that the best-performing "sales" pages tend to follow this format. Model this for great results: Begin with a STRONG attention-grabbing headline, identify their problem, show your solution, highlight benefits, display testimonials, and then make your offer. Include a strong guarantee, then ask for the sale. Page Setup - Make sure a call-to-action button is in place on the page. - Set the button action to "Go to the next page" (the next page is the Order Page) Step 3 - Set Up Your Checkout Page / Order Page The Checkout Page is where the customer enters their credit card information to make the purchase. - Set the button action to "Purchase Items with New Card." - Click the link to open the Payment Settings. Step 4 - Connect Your Payment Gateway - Select a payment gateway. If you don't have one, you can sign up for a free account on stripe.com - Enter the API Key, here's a quick tutorial to locate your API in Stripe. Step 5 - Enter an Amount Enter an amount, then click "Next." Optionally, you include a 1-Click Upsell Offer in the funnel. 1-click upsells allow you to offer another product on top of your main offer with a single click. It's a strategy to get your customers to spend more. Take me to the tutorial Step 6 - Publish Your Campaign Exit the page you're working on, then click the "Publish" button on the campaign builder to publish all the pages in your campaign. Step 7 - Test Your Campaign That's it! Don't forget to test your campaign before promoting it to your audience: - Access the Sales Page live page URL. - Click the purchase button, this should redirect you to the Order Page. - Complete the form and then submit it. This should redirect you to the Thank You Page. - Check your payment provider if the transaction went through.

Last updated on Aug 16, 2024

Simple Lead Capture Funnel

Use this funnel to capture leads (emails, phone numbers, etc.). This funnel begins with a Lead Capture Page that is used to convince visitors to sign up and leave their contact information without any commitment to purchasing anything. It usually takes up to 7 touches (point of contact) before a prospect is ready to buy, so with this funnel, you can capture your prospect’s email, and then you can contact them later to further promote your campaign. This funnel is made up of 2 pages: 1. Lead Capture Page 2. Thank You Page If you're working on a campaign right now, make sure you have these 2 funnel pages in your campaign. Otherwise, you can create a new funnel using the "Simple Lead Capture Funnel" From the dashboard, click the [+] button at the bottom of the screen to load the marketing templates. Do a keyword search for "simple lead capture funnel" Step 1 - Select Page Templates Once you've have all 2 pages in the campaign, select page templates for each one. You can always change a page template by clicking the "Template" tab on the left menu. Click Here to Learn More About Choosing a Page Template. Step 2 - Set Up Your Lead Capture Page The Lead Capture Page is the very first page on the funnel, its main goal is to convert a page visitor to a prospect. Tip #1: The length of your landing page will help you in deciding which position is best for your capture form. If your page content is short, you should place your form above the fold. If your page is content is long you can place the form above the fold and below the fold as well. Tip #2: Your CTA button must have a contrasting color to the rest of your landing page to stand out. It must be big enough to be noticed by all visitors. The CTA has to have a personalized copy. Page Setup - Make sure there is a form field on the page to capture the prospects' information (e.g. Email Field and Name Field). - Make sure a call-to-action button is in place on the page. - Set the button action to "Submit This Form" and "Go to the Next Page" (the next page is the Thank You Page). Step 3 - Connect Your Autoresponder - Select your autoresponder account from the Campaign Settings. If you don't have one, you can sign up for a free account with MailChimp. - Enter the API Key to integrate it, here's a quick tutorial to locate your API in MailChimp. Click Here to Learn More About Connecting an Autoresponder Step 4 - Select a List Select the autoresponder list where the prospect's information should be added. Step 5 - Publish Your Campaign Exit the page you're working on, then click the "Publish" button on the campaign builder to publish all the pages in your campaign. Step 6 - Test Your Campaign That's it! Don't forget to test your campaign before promoting it to your audience: - Access the Lead Capture Page live page URL. - Enter your name and valid email address then submit. - After submitting, you will be redirected to the Thank You Page. - Check your email service if your name and email address are captured in your list.

Last updated on Aug 23, 2024

Add a 1-Click Upsell Offer

Adding an Upsell offer in your sales funnel is a great way to get your customers to spend more. (e.g. "Would you like fries with that?"). Tip #1: A prospect is MOST LIKELY to buy from you immediately after they've purchased from you. That likelihood gets less and less over time. So, use this funnel immediately after a successful sale. Tip #2: Based on our research, we found that the average upsell funnel will immediately add 15-30% to your sales. Bluntly speaking...NOT having this funnel is like throwing money down the drain. Tip #3: Use "one-click-upsell" technology to overcome the friction of asking a customer to RE-ENTER their credit card. Since they already purchased, provide a "1-Click-Order" button (just like Amazon does) to make purchasing your "upsell" easy. How To Add a 1-Click Upsell Offer 1. Create a Sales Funnel Before creating your Upsell Page, you need to have a Sales Funnel that is already integrated with a payment provider. Click Here to Learn More About Creating a Sales Funnel 2. Add an Upsell Page in the Funnel Click the add button [+] at the lower right corner of your funnel builder to add a page to your funnel. Enter the title of your page, then click OK (e.g. Upsell Page) 3. Select a Page Template Click the Special Offer tab to see the templates specifically made for one-click upsells and special offers then select one. You may also select a template from a different category or choose to create one from scratch. 4. Set the CTA Button Actions After selecting your template, the Page Editor should load. 4.1 Click the CTA button on the page, then click the gear icon to slide out the Button Settings. 4.2 Click Button Actions from the settings. 4.3 Select Purchase Items (Card on File) from the dropdown. If there is no button on your template, click the add button [+] on the upper right corner of your page and drag a button to your page. 5. Set Up the Payment Settings After selecting a button action, you'll see the option for Payment Settings. You can click on that directly from the button action settings or from the side panel of your Page Editor. The Payment Settings window will appear where you will be asked to select which payment provider should be used for the upsell transaction (same payment provider on Step 1) and the amount of the upsell item to be purchased. Payment Settings through Button Settings Payment Settings through the Page Editor Side Panel 6. Connect the Upsell Page to the Checkout Page Once your setup is done, click My Funnel on the upper left corner of your Page Editor to go back to the Funnel Builder. Click the up arrow above the page number of the Upsell Page to place it between the Check Out Page and the Thank You Page. 7. Publish the Funnel Publish the funnel to test it out. Make sure to complete the purchase on the Check Out Page, then click the one-click upsell button on the Upsell Page. You should expect to see 2 separate transactions in your payment provider.

Last updated on Aug 23, 2024