Adding tracking codes allows you to track the progress of your campaign's performance. Knowing the performance of your campaign gives you a better direction on how to adjust or improve your campaign. You can get these codes from 3rd party trackers like Google Analytics and Facebook Pixels then just insert it into your campaign to start tracking.
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Click the Campaign Settings and select Campaign Tracking Codes
From the dashboard, click on your campaign to open the Campaign Builder. On the upper right side of the Campaign Builder, click the Campaign Settings dropdown and select the Campaign Tracking Codes. This will open up a window to paste in your codes.
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Paste the Codes.
Enter the custom scripts in the text area. Click the tabs to choose which area the scripts should appear.
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Click "Save Settings."